Thanks to smartphones, we now always have information at our fingertips. With so much media going digital these days, how does a business deliver the best advertising to their target audience? How do you attract the attention of a consumer when pop-up ads and email blasts are so easily ignored, muted or deleted? An innovative digital marketing strategy that continues to grow in popularity is geofencing.
What is geofencing? & How does it work?
Geofencing uses GPS, RFID, or IP technology to set up a virtual boundary around a geographic location. An app or software triggers a pre-programmed action when a mobile device or RFID tag enters or exits the location. It can be anything from a text message or a targeted ad on social media to security monitoring or data tracking. Businesses from retailers to hospitality have all started using geofencing to engage consumers.
Geofencing can target users with alerts, promotions or coupon offers based on their proximity to a specific location or event. Some retailers even use it against competitors, urging customers to consider their business instead.
So, I should get used to it Geofencing In my OOH marketing campaign?
From our team, it’s a resounding yes! We are starting to rely more and more on a “physical strategy” for more and more industries to reach the target audience. As the name implies – advertising and marketing elements that exist both physically and digitally and that provide a personalized, interactive experience for customers. Geofencing is a particularly convenient physical strategy for outdoor (OOH) marketing. Because it attracts the attention of a consumer in a relevant way based on the real-time location and behavior of the consumer.
The advantage of this Geofencing For Digital OOH Marketing
- Caution and publicity: A popular way to deliver in-store promotions to retailers as customers enter the store, geofencing helps businesses target ads to a specific audience based on user location data.
- Social media interaction: Location-based promotional filters, stickers, and other content that can be shared on social media networks all use the virtual boundaries of geofencing.
- The audience is busy: By learning more about your audience, you can provide them with specific, compelling ads. For example, organizers of a concert, festival, or fair may use geofencing to connect with the audience by providing social media post crowdfunding or providing information about the event or venue.
Here’s the bottom line: When a consumer is presented with an ad they find relevant and useful, they are more likely to engage with it. And effective audience engagement means improved brand awareness, a higher ROI, and ultimately increased sales.
Create geofencing with all media
At the end of the day, it’s about getting the right message to the right person at the right time. At AllOver Media, we try to reach people in a way that adds to their daily experience rather than disrupting it. We work to create compelling campaigns, including mobile ads, that are impossible to ignore.
If you want to create or improve your marketing strategy, our expert team is here to listen and help. Send us a message – let’s connect.