I’m not linking to any more dumb articles. Or fake news. Fake news to me can be divided into two categories:
- That news is half fake and not half fake. An article may contain some good advice, but if it contains a lot of bad advice – then there is no link.
- News that is really old is promoted as new. I have made this call in the past No news news.
Someone recently wrote about baby boomers, advertising / marketing, technology in a big business magazine. He didn’t say anything that I (and others) haven’t said for almost twenty years. Almost every point he made can be found in the introduction to my book © 2005-2007 and in Chapter 1:
People are still reading my 2005 book
The truth is, you can analyze marketing activities all day and night, read countless books on baby boomer marketing, attend advertising and marketing conferences around the world, and soak up what experts have to say. Most of what is out there is valuable and useful… but if you plan to implement a creative strategy and hand it over to a different generation of advertising professionals আপনি you’ll lose the natural sensitivity needed to create important campaigns …
Introduction and Chapter 1 (PDF)
Another big business mag (this one in the UK) has published two articles full of old good advice, a mixture of old bad advice. The problem is, I don’t want to be 50+ Marketing Snopes.com And there are diamonds and sft through Drake. No link.
Instead, read on Dick Stroud And Kevin Lavery.