Forbes We have a brand new article about housing Old Mature people:

Hey Senior Living Professional: Boomers don’t want your old, tired communities


I especially like the Getty photo that the editor chose for the part. I know you and everyone else around my age dress and behave just like this guy (except I usually use five straws when drinking from a glass – not just two).

Opening paragraph of the article:

The senior living industry needs to wake up and realize that baby boomers don’t want what was given to their parents and grandparents. No matter how fancy the furniture is, no matter how many lakes and golf courses they have installed in the property and no matter how big the gym and swimming pool, baby boomers want a completely different experience.

I would agree with that. In fact, I agree with it fifteen years ago. From my book Advertising for Baby Boomers © 2005/2007:

CoverThe last generation had a tendency to get excited about the modern conveniences that would make their lives easier. They will walk into a planned housing unit and shout, “Look! This is this and this and this and this!” The more features, the better. The more ‘planned’, the better. It was time to start a new life. Time to be rewarded for all the hard work, and relax.

Not so with Baby Boomers. We take the most modern advantage for grants. And we don’t want to start a new life, but we want to continue living already.
Baby Boomers would expect an uninterrupted change. Instead of “Look! It has this and that and this”, we’ll be sniffing around for friendly, useful places. You may want to tell us, “Look! I have a perfect place for pottery wheels” or “There are lots of windows and sunlight. The plants in my house and the indoor herb garden will work well here,” or “I’m fine.
I can set up large, deep shelves for my books and CDs, “or” the perfect room for our side business here on eBay, “or” a place where I can shut up a recording studio or entertainment center, “or” this large size The back door is great because I can ride my bike in and out without having to push and jerk – and the extra-wide hallway means there’s plenty of space so I can lean it against the wall and walk past it every time we don’t push it. ”

This will be the selling point. Rarely.

From the Forbes article:

Forbesএকই What will happen to the community of older writers and journalists একই people with similar interests and backgrounds will be more attracted to the community than fancy opportunities? How about a community for lifelong athletes? What about a community for those who have spent their lives in medicine or science or who want to create and showcase their art? What about a community of builders and woodworkers?

I would agree with that. In fact, I agree with it fifteen years ago. From my book Advertising for Baby Boomers © 2005/2007:

Some sociologists predict that semi-retired and retiring communities will naturally develop personalities based on shared interests. These could be gardens, motorcycles, vegetarianism, arts, sports-related activities – even a community where shared interests can be a financial assumption.

A PDF collected from the book:

Selling Universal Designs in Baby Boomers / Aging Places

And a (fairly) recent post about housing, retirement communities, etc.:

04 February 2020
Community for Boomers
The way the aging-centric housing industry is about to explode.

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