Where have I been? Like most, Yours Truly is self-defeating and pretending to be working.

Advertising for Baby Boomers. For some reason, I haven’t been excited about this for the past few months. When I can fit my mask properly without fogging the glasses and without pressing the hand sanitizer, I forget what I should do. Then I turn around and hold myself in the mirror and pull the bands of those masks behind my ears to make me look like a dope.

A tedious list of things I’ve looked at since the lockdown:

Boomer and Millennials both like Apple and Amazon, but there are brands they disagree with.

Okay, we’re over sixty-four too, but who cares about someone over sixty-four?

Don’t forget Baby Boomer Recognition Day

No one in their sixties understands what is on the screen of their smartphone after wearing sunglasses. Other than that, this is a perfect representation of the team.

Boomers are the future of AI and virtual reality, not millennia
A growing number of companies are developing technologies specifically aimed at older people

Hmmm. They are finally catching up. My Book থেকে From 2005 – Cover and Pool-Citation:

“It simply came to our notice then. There is a simple reason for this. We have money to buy these things. Experts say we will have money for at least the next twenty years. Write to us at your own peril. “

But not about advertising
About Baby Boomers

Yesterday I tossed up an online course about creativity and advertising. Click on the link to watch the introductory video. This is a fun romp. If for no other reason, you can see how awful and old I am these days:

Digging into the past for inspiration

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